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Tony Horton Gives Preview Of BeachBody’s New P90X3

Tony Horton Gives Preview Of BeachBody’s New P90X3

Kurt Badenhausen, Forbes Staff
Tony
Tony Horton has spent 25 years criss-crossing the U.S. espousing and demonstrating his philosophies on exercise. He served as a personal trainer for rock stars Tom Petty and Bruce Springsteen and then gained national fame in 2004 as one of the creators, as well as the face and muscles, of the home exercise program P90X. The workout DVDs have been embraced by CEOs, world class athletes, members of the military and congressmen. Horton, 55, says he is in the best shape of his life and has no plans to slow down.

Horton’s latest product, P90X3, arrives just in time for Christmas and the New Year’s resolutions season. It was released Tuesday by BeachBody, the Santa Monica, Calif. company behind P90X, Insanity, 10-Minute Trainer, Brazil Butt Lift and other workout routines. P90X3, which costs $120, is a 90-day program that includes 16 new routines, the “How to Accelerate” introductory DVD and a fitness and nutrition guidebook. The program mixes in yoga, mixed martial arts, Pilates, plyometrics and Horton’s off-beat humor into a series of upper and lower body workouts.

The big change for P90X3 versus the two previous versions is the length of the workouts. P90X3 routines are 30 minutes long at maximum intensity, according to Horton. He points to studies that show the benefits of 30 minute workouts and says most people pace themselves too much with longer routines. Participants in the P90X3 test group lost one-third of their body fat after doing the program.

Beachbody now generates more than $700 million in annual sales and the P90X series is its top seller with 4.5 million copies sold since its launch. To coincide with the launch of P90X3, Beachbody is releasing the P90X Android App. It allows Android users to schedule and track their P90X3 workouts. Horton stopped by the Forbes gym this week to talk about the popularity of the workouts and give a preview of the new P90X3 in the video that you can watch below.

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By bobmaddox

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